Subba RaoSubba Rao.

Subba Rao was one of the senior members of Anant Pai's Amar Chitra Katha editorial team and wrote many mythological titles. He pressed for a periodical that became Tinkle in 1980, and the company tells how a phone remark of his ("I'll give you a tinkle") supplied its name. Tinkle sources also credit him with proposing the Shikari Shambu character..