Clyde Fans.

Clyde Fans is a graphic novel (or "picture novel") by Canadian cartoonist Seth. The story follows two brothers-one outgoing, the other painfully introverted-as they watch their electric fan business go under in the face of competition from the air conditioning industry. Seth serialized Clyde Fans in issues #10 to 23 of his comic book Palookaville from 1998 to 2017.